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Marketing to Senior Citizens – Health and Fitness, the Growing Trend Amongst Seniors

Today the elderly can’t help but move! With all the information on diet and exercise the older population is well aware of the benefits of being active.

Most seniors are in the 55 and over group and are keen to reap the benefits of healthy aging from a variety of activities. They are no strangers to the gym so to speak. Most have been active in some form of physical activity throughout their lives, whether it’s a workout in the gym or a nice round of golf on a summer afternoon. Women in this age group have had many years of multi-tasking, many of which have transitioned to full-time work, raising families and taking time off to engage in some form of employment. These women were well versed in aerobics, walking classes, strength training and walking. In addition, stress relievers such as yoga and pilates were embraced to combat stress and fatigue. Often these activities are their salvation from a busy life.

Naturally, these baby boomers are looking to continue their active lifestyles in retirement. Perhaps, due to the postponement of the season in this part of the world, more attention is paid to their health and well-being.

There is a huge opportunity for gyms and programming facilities to cater to this key market. The number of seniors will increase over the next five to ten years, and if gym operators are going to get ahead of this curve, they need to consider marketing to attract and attract in this person.

How to go about this? What are the things seniors are looking for in order to live comfortably? First it is important to see a visual image that they can relate to. Marketing success is about seeing yourself in the picture, a strong, fit and bright and powerful person. If the appearance of the twenty-something is smiling, then the age will be left in the mind of the elder, their good intentions will be wrong, and they will not be able to compete. The perfect image to satisfy the market they are trying to impress is the handsome old man doing what he loves. When a post like this appears in the 55 plus market, a template is created to represent and link to. Seniors like this and others need to actively involve themselves in that campaign and truly believe that they might be watching. This will set the wheels in motion for a positive and “can-do” attitude.

Seniors are only as old as they think they are. It goes back to meditation, which is a very powerful tool. Boomers today are still fighting the aging process that characterized the elderly in the past. Seniors in their sixties look, act and appear ten to fifteen years younger than their age. Advertisements that are supposed to reach this level of suspicion promote this health change called “turning back the clock”.

Another method of physical fitness is to educate the elderly who want to move and want to talk about how this will benefit them and increase their quality of life. They need to know the best results, what they can expect, and what they can expect from the result of going to the fitness path suggested by the marketer. The program should be included in all areas of their lives, and should be presented correctly, the elderly will know that they are being given an opportunity to change and it will affect their lives. They can, all that’s left to do is get out there, set realistic goals with realistic timelines and achieve them.

This brings us to another point. Marketers should focus on improving the lives of older people, through physical activity and activities, rather than promises that if you participate you will achieve this attractive body or endure that hot day. . The quality of life and increased enjoyment of daily activities that seniors can achieve from physical activity.

Marketing campaigns should have testimonials and feedback from seniors who are happy with their progress and performance, similar to “before and after” weight loss stories. Seniors want to hear how other people, like themselves, have been praised and changed. They want to hear about successes, for example, how blood pressure training works, how strength training has helped other seniors do more, how medications are reduced, how long patience. Everyone seems to think that anything is possible, if they can do it, so can I. A message will be sent and encouraged to become a participant.

Seniors often want to sample a program on a trial basis to see if they like it. It is easy to offer special programs for this group and limit them to one or two classes. Fitness activities are available in many types of senior living facilities. Places like retirement communities and nursing homes understand the need and benefits of fitness and nutrition programs. Approaching these luxury residences is an effective strategy for marketing to large groups of seniors. There are also many hostels that don’t have organized fitness classes or programs, but they won’t last long. Go to these places and offer a free class or program, if these programs are successful you will know that this is good for the seniors and they have a strong desire to continue. This helps to focus on the core market, focusing on what works and what doesn’t.

Body marketers need to change the way they market to seniors. This age group is not fussy and appreciates a very simple sales process. Seniors need information and need patience. This builds trust and instills confidence in the senior who is considering purchasing a membership. This ensures that they are doing this first step correctly.

Seniors as consumers have certain expectations that must be met in order to be fulfilled. As part of the package of the program, seniors also need to socialize and join the group. They need guidance, they need a coach to guide them through the program, and look to protect them from injury and recognize diseases such as arthritis and osteoporosis in the participants. . They are looking for convenience, few stairs and easy access, or better yet transport to their home. Finally, they want to be valued and cared for, to feel like they are making progress and that their lifestyle is something that is valued.

As with any market, the sales process should be tailored to their needs and wants. In 2010 and the years to come the boomers market will continue to grow gray. More attention is paid to delaying the effects of aging and rebounding through exercise and physical activity. This way, the traders will know what everything is for all the years. Seniors, like everyone else, want to maintain quality of life and exercise to achieve it.

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