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The Successful Fitness Professional’s Marketing and Advertising Secrets

There are more fitness professionals, gyms, fitness centers, and exercise options for consumers than ever before. There are more social media posts, tweets and pins and less time than ever to view them. Essentially, you will pay more money for fewer eyeballs on your print advertisement or your radio or TV ads than ever before.

It means you have to be more effective with every piece you prepare. Whether you’re talking about a small budget and a basic campaign or you post regular ads and direct mail, you want to make sure you get a response. Here is a tip list to help.

1. Your ad is targeted to a customer and their situation specifically. Gone are the days when you can throw out a special discount on a service or product without any compelling reasons to buy it.

2. There is a call to action. Examples are: call now, click here now, and stop today before it’s too late. Your customer needs to know exactly what you want them to do next. Tell them.

3. There is urgency. Offer good until midnight on Friday. Scarcity can be part of urgency by including a limited number of openings. Act now: there are three left.

4. Ensure reciprocity. Stop in today for your free gift. The first fifty attendees will receive a free t-shirt. Click here for your free report now.

5. Headlines that attract attention and engage the customer. You have about two seconds while a customer decides whether or not to open your email or continue reading the fine print of your flyer. It better be good because it competes with a full inbox, the kids, a dog, dinner and yoga.

6. Clear beats clever. Your reading level must be between 5th and 8th grade. It must be absolutely clear what the offer describes and why your reader should care or continue to pay attention. The reader thinks, I’m busy, why should I care?

7. Eye Flow is effortless. In ads or graphics where you can’t land the eye, the reader gets tired and frustrated or bored. Make sure that your landing site is planned for the eye and what you want. Ideally you have the placement so that the call to action button is where they land. It helps if it’s a different color.

8. Including images. However, make sure your images are relevant. If you show a picture of an attractive thin 22-year-old redhead, yes, that can attract most eyes. If your target market is 60 and gray haired, you will have lost them before you posted.

9. Talk like they talk. If a customer asks for nutritional guidance, by all means advertise with those words. Mostly though they talk about fat, weight loss, thong thighs or belly fat. If you want them to hear you, speak their language.

10. Test it. Even if you have checked all these components, you can get it wrong. The list above is the science. Pulling them together in a way that works is an art. So create two advertisements, or two newsletters, and test one element. When you decide which one has the most response, take that and use it or run another test, change another single element.

If you​​​​ do this, chances are because the majority of fitness companies don’t unless they have hired someone to come in and consult with them, you will set yourself apart. You will obviously attract a better quality customer.

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